I tried to build a music business—and failed


Hey Reader,

Q1 is over.
Have you taken a moment to look back—like really look back?

I did my quarterly review this weekend.
To be honest… it was a mix of frustration and clarity.

I wanted to finish 6 tracks.
Only 4 are done. 2 are waiting for collab feedback.
My Notion template? Didn’t sell.
And I definitely felt the pressure of trying to turn music into a business.

But here’s the thing:
I didn’t fail because I wasn’t working hard.
I failed because I was trying to do too many things at once.


"What’s the ONE thing I can do such that by doing it everything else will be easier or unnecessary?"

That question from the book The One Thing hit me hard.

And I had my answer immediately:
Music Production.

That’s where I feel progress.
That’s where I feel like I’m building something real.

So I stopped trying to force growth in 10 directions.
I re-centered around one goal:
Make better music—consistently.


Still, it wasn’t a lost quarter.

Despite the messiness, I actually:

  • Finished 4 tracks (+2 in review)
  • Released 2 tracks
  • Launched my first product (even if it flopped)
  • Wrote a newsletter every Tuesday
  • Posted 26 times on Instagram
  • Logged every session
  • Developed 3 daily habits (Journal, Fitness & Reading – 97 days in a row)
  • Learned a ton through 2 collabs
  • Built a working Song & Label Tracker
  • Reviewed my Q1—and adjusted the plan.

That’s not nothing.
That’s the foundation.


What changes for Q2?

🎯 I’m staying focused on music first. That includes:

  • More intentional sessions – Before I start a music session, I ask myself: “What do I want to achieve today?”
  • Time tracking to manage energy
  • Updating my favorite label list to produce more music with a clear direction
  • And letting content flow from the music—not the other way around.

As for the Notion template I mentioned?

Yeah, it didn’t sell.
But it works—because I didn’t build it for hype.

I built it to manage my time, sessions, and releases without burning out.

If you’re juggling music with a full-time job and want to finish more tracks without the chaos, it might help you, too.

👉 Check out the system I use here


So, how was your Q1?

Whether you crushed it or crawled through it—
The next chapter starts today.

Let’s go all in on the right thing. What is your ONE Thing? I'd love to hear!

Stay Productive,
- LEMAN

P.S. Just released a new track last Friday — it’s called “To Dat Beat” and came out on the label Under No Illusion.
If you're curious what “music first” sounds like, give it a listen:
Here Is The Link

Stay Productive, Create More Music

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